What does it mean to be rural? And is it overdue a change in perspective?  

"We want people to think of rural as an asset," says Elena Kaye-Schiess, program manager, Rural Initiatives. "A lot of rural communities have to be self-sufficient in many ways. As a result of that, there's an opportunity to breed innovation and solutions to challenges." 

When I was a kid, the center of my small, rural, Hudson Valley town featured an ice cream shop with a sticky, walk-up service window and a tiny, one-register grocery store where they carried one of practically everything. Today, the grocery is an antique store, and it sits a stone's throw from a new marketplace that peddles organic, farm-sourced products of a certain aesthetic, accordingly priced.

On a hot August Saturday afternoon in southern Oregon, community members trickled into Phoenix High School's auditorium. Some brought their children and stopped to grab a free lunch of enchiladas and watermelon juice from Rogue Food Unites before taking their seats at a cluster of round tables. They talked as they ate, enjoying the sun that filtered through the large windows.