Rural Neighborhoods, Inc., serves a community that topped the nation in well-being in a recent Gallup poll. Why? Because, Gallup found, beyond the white sand beaches and miles of golf courses, residents reported high rates of gainful employment, clean drinking water, a feeling of high personal energy and the ability to “learn and do interesting things daily.”

Imagine a journalist for an influential, national publication who not only shuns big metropolises for mid-sized towns, but is intent on ferreting out and telling “good-news stories.” I am a former reporter and that surprises even me.

Once a neighborhood is transformed from a place of disinvestment to a vibrant community with good schools, parks, transportation, cultural attractions and shopping, the work is not over. There is another challenge looming: How can we assure that rising rents and home values don’t prevent low-income residents from benefiting from those improvements?
 

The third round of the Neighborhood Marketing Program  is off and running. In 10 communities across the country, marketing teams comprised of residents, business owners and other partners are moving to the logo design phase of the process.  But, how did they get there?  Where did they start?