Course Details

With the flexibility and convenience that the virtual world provides, many of today’s consumers are seeking out online services. Therefore, it is critical that nonprofits keep up with the trends and transition their financial capability education program online now more than ever before. This highly engaging and informative 3-part webinar series will provide practitioners with the skills and tools needed to successfully design and deliver engaging and impactful online financial capability services.

During this 90-minute webinar, you will learn how to better understand and target specific audiences. You will learn tools and techniques such as demographic and psychographic analysis that can help better understand audience needs and meet them where they are. You will also learn critical aspects of creating a strong marketing campaign that can help your organization clearly communicate the value of your program in a way that resonates with your target audience. You will compare platforms and tools that will help get your message out in print, social media and online. Lastly, you will learn to evaluate cost considerations and the final results of marketing campaigns.

This faculty-led webinar training will last 90-minutes and include resource materials, check and reflect activities, interactive polling, and participant Q & A with the faculty. A quiz will be open at the conclusion of the session which must be passed in order to obtain a certificate and credit toward continuing education hours. Participants can access the training site upon registration and begin looking at the available resources prior to the live online training session. Participants will complete the quiz and print their certificate immediately after the live session.

This course provides 1.5 hours of continuing education.

Course Length: 1/4 Days

Tuition: $120.0

Course counts toward a professional certificate (PCP): No