Course Details

Contemporary media has changed dramatically. What’s the best way to engage stakeholders? Who can help you raise awareness and motivate action? Which messages should you use? A strategic approach combining traditional media outreach efforts with targeted new media tactics will help you navigate today’s daunting media landscape. This class focuses on: matching your organization and message to your constituency building objectives; identifying the best methods, outlets, and platforms to reach your audiences; the strategies and skills for successful media outreach and relationship building. We’ll use practical examples, adaptive tools, collaborative solutions, and creative exercises to develop impactful, sensible outreach plans tailored for your goals and resources.

Community Engagement Professional Certificate Program: ESSENTIAL SKILLS COURSE

Other courses that may interest you:

• CB121 Transforming Conflict Into Action
• CB140 Strong Coalitions: Building on Common Interests
• CB200 Community Engagement: Measuring its Impact
• CB225 Pathways to Self-Reliant Communities: Building on Our Assets
• CB310 Understanding the Politics of Policy

Course Length: 2 Days

Tuition: $770.0

Course counts toward a professional certificate (PCP): Yes