Course Details

Marketing is integral to an organization's overall strategy to achieve its business goals. A dynamic leader knows this and presents and sells the organization well. In this e-learning course the learner will use case studies, definitions, organizational profiles, charts and other tools to learn how to develop an effective marketing strategy. At this end of this course you will be able to better market your organization and its programs to donors, clients and partners. You will develop a framework, look at a step by step process, and use a "check and reflect" process to evaluate your progress during the course. The course willl also cover target audiences, research and analysis, products and product profiles, messaging and the use of strategies and tools that can enhance your marketing effort.