Course Details

ML172 Fundamentals of Sustainable Funding: Engaging Individual Donors

Engagement of individual donors can be a daunting concept for many nonprofits. Faced with a small professional staff and a board of directors that plays a limited or no role in fundraising, how do you even begin? In this course, we will explore how to develop an agency-wide culture of philanthropy, and the steps necessary to engage in individual solicitations. Through interactive exercises, participants will analyze the strengths and weaknesses of the fundraising culture in their agencies, explore current trends in the fundraising field, identify target constituencies, explore the relationship between storytelling and asking, and role-play actual solicitations.

Course Length: 1 Days

Tuition: $385.0

Course counts toward a professional certificate (PCP): No