Course Details

Your nonprofit organization has a position in the marketplace - intentional or otherwise. That position has profound impact on organizational success. In this highly participatory course, participants will assess their current position and explore tangible, practical tools to use in repositioning. Explore new ways of thinking about "positioning" and the application of these concepts to organizational planning, management and marketing approaches. Learn to better understand customer views, evaluate the impact of big-picture environmental trends, and assess internal capacity as it relates to positioning. Participants will spend time crafting a powerful, succinct written statement of their program's or organization's unique position.

Course Length: 2 Days

Tuition: $770.0

Course counts toward a professional certificate (PCP): Yes